Few things taste as nostalgic as a classic Swedish jelly candy. Soft, sweet and dusted with sugar, they instantly transport us back to childhood pick-and-mix bags and corner candy shops. One of the true guardians of that tradition is the brand Aroma. One of Sweden’s oldest confectionery companies, founded in 1921 in Stockholm. For over a century, Aroma has quietly remained a steady presence in Swedish candy culture, crafting beloved sweets that generations have grown up with. From a small kitchen in Stockholm to nationwide shelves, their story is as heartfelt as their most famous candy. A Sweet Beginning in Stockholm The story begins in Stockholm in 1921. Two entrepreneurs, Gottfrid Eklund and Max Forslund, started making candy by hand in a small kitchen. At a time when confectionery production was far from industrialized, candy-making required patience, craftsmanship and care. What began as small-scale production soon grew into something much bigger. Sweden in the early 20th century w

A Taste of Swedish Crunch!If you love classic Swedish candy, you’ve definitely tried, or at least seen, Kex Choklad. This crispy chocolate wafer is Sweden’s answer to Kit Kat, but with a very Swedish twist. Created by Cloetta, Kex Choklad has been delighting candy lovers for generations and is a true staple in every Swedish candy aisle. A Bite of History – with skis on Launched in the 1950s, Kex Choklad quickly became a favorite thanks to its simple, perfect combo of crunchy wafers and smooth milk chocolate. But what really set it apart was its strong connection to sports, especially winter sports. Back in the day, Cloetta famously sponsored Swedish skiing, and the now-legendary Kex Choklad ski suit, covered in that unmistakable chocolate-bar pattern, became an icon in slopes and ski tracks across Sweden. The message was clear: Kex Choklad = energy, joy, and outdoor fun. That association with skiing, breaks in the snow, and active winters still sticks today. From left: The Swedish Alpi

Snow outside, candles flickering, and a cup of something warm in your hands — that’s the unmistakable feeling of Swedish winter. And if there’s one drink that defines the season, it’s glögg — a mulled wine spiced with cinnamon, cloves, and orange peel that fills homes with comfort and joy. At Dulce Deli, we think of glögg as more than a beverage. It’s a hug in a cup, a tradition that brings people together, and one of the sweetest symbols of Scandinavian Christmas. A Toast to the Past The word glögg comes from the Swedish verb glödga, meaning to heat or mull. Its roots go all the way back to the 16th century, when Swedes began heating wine with sugar and spices to stay warm during long winters. By the 1800s, glögg had become a popular Christmas tradition, especially among the upper class. Recipes varied — some used red wine, others added brandy or aquavit — but the essence was always the same: sweet, spiced, and shared. Today, glögg remains one of the most iconic tastes of Swedish holi

A Taste of Swedish Tradition If you love old-school Swedish candy you’ve probably met these two: Punchpralin and Punchkottar. Both carry that unmistakable aroma of punch, sweet, buttery and slightly boozy, but each has its own charm. To understand why these treats still hold a special place in Swedish hearts, we turn to Grahns Konfektyr, a family-owned candy maker from Skövde, crafting sweets since 1949. A Bite of History The punch flavor traces back to Sweden’s fascination with arrak punsch, a 19th-century liqueur made from sugar and spices. It soon found its way into pastries, ice cream, and of course candy. Grahns helped keep the tradition alive through classics like Punchpralin and Punchkottar, handmade with that signature punch essence that defined Swedish confectionery for generations and has now become one of our bestsellers. Taste & Texture Punchpralin Firm, chocolate-coated pralines with a rich, aromatic punch filling. Deep flavor, slightly caramelized with hints of arrak and

Halloween is almost here, and that means it’s time to fill your candy bowls to the brim! Whether you’re planning a party or waiting for spooky visitors to knock on your door, make sure you’ve got enough sweets to share and maybe a few extra for yourself. Across the world, we all celebrate Halloween a little differently. In Spain, kids shout “¡Truco o trato!” — a direct translation of “trick or treat” — as they go door to door collecting sweets. In Sweden, we say “Godis eller bus!” which literally means “Candy or tricks!” Different words, same idea — a night filled with laughter, costumes, and of course, candy. But have it always been like that? Where Does "Trick or Treat" Come From? Origins: The tradition dates back to the ancient Celtic festival of Samhain, celebrated in Ireland and Scotland over 2,000 years ago. People believed that on this night, the spirits of the dead returned, and disguises were worn to scare them away. Middle Ages: Around the 9th century, during All Saints’ Day,

Discover the story behind Sweden’s beloved hazelnut treat, Nöt-Crème from its 1961 invention in Hässleholm to its modern revival in new flavors and formats. Learn how this tiny sachet became a national favorite.