A Taste of Swedish Crunch!If you love classic Swedish candy, you’ve definitely tried, or at least seen, Kex Choklad. This crispy chocolate wafer is Sweden’s answer to Kit Kat, but with a very Swedish twist. Created by Cloetta, Kex Choklad has been delighting candy lovers for generations and is a true staple in every Swedish candy aisle.

A Bite of History – with skis on

Launched in the 1950s, Kex Choklad quickly became a favorite thanks to its simple, perfect combo of crunchy wafers and smooth milk chocolate. But what really set it apart was its strong connection to sports, especially winter sports.

Back in the day, Cloetta famously sponsored Swedish skiing, and the now-legendary Kex Choklad ski suit, covered in that unmistakable chocolate-bar pattern, became an icon in slopes and ski tracks across Sweden. The message was clear: Kex Choklad = energy, joy, and outdoor fun. That association with skiing, breaks in the snow, and active winters still sticks today.

From left: The Swedish Alpine Ski Team, Anja Pärson, the most decorated female alpine skier in Olympic and World Championship history and the iconic Kexchoklad ski suit.

From Swedish slopes to Olympic vibes

With the Winter Olympics currently taking place in Cortina, the Kex Choklad spirit feels more relevant than ever. The brand’s long-standing bond with winter sports makes it the ultimate throwback snack for Olympic viewing – whether you’re watching alpine skiing, cross-country, or cheering from the couch with a chocolate bar in hand during the Winter Olympics.

Taste & Texture

  • Crunchy wafer layers coated in silky milk chocolate
  • Light, sweet, and incredibly satisfying – melts just right
  • Perfect for sharing, ski breaks, fika… or Olympic marathons on TV

Why We Love Kex

Few candy bars are as iconic in Sweden as Kex Choklad. It’s not just the taste, it’s the memories. Ski trips, winter holidays, sports breaks, and that familiar crunch that proves sometimes the simplest combinations are the best.

Stay Sweet & Crunchy

At Dulce Deli, we celebrate candies that bring joy, nostalgia, and stories. Kex Choklad isn’t just a candy bar, it’s a sporty Swedish classic, forever linked to winter, movement and all year around good vibes.
Yummy, crunchy and always a crowd-pleaser.