Few things taste as nostalgic as a classic Swedish jelly candy. Soft, sweet and dusted with sugar, they instantly transport us back to childhood pick-and-mix bags and corner candy shops. One of the true guardians of that tradition is the brand Aroma. One of Sweden’s oldest confectionery companies, founded in 1921 in Stockholm. For over a century, Aroma has quietly remained a steady presence in Swedish candy culture, crafting beloved sweets that generations have grown up with. From a small kitchen in Stockholm to nationwide shelves, their story is as heartfelt as their most famous candy. A Sweet Beginning in Stockholm The story begins in Stockholm in 1921. Two entrepreneurs, Gottfrid Eklund and Max Forslund, started making candy by hand in a small kitchen. At a time when confectionery production was far from industrialized, candy-making required patience, craftsmanship and care. What began as small-scale production soon grew into something much bigger. Sweden in the early 20th century w

A Taste of Swedish Crunch!If you love classic Swedish candy, you’ve definitely tried, or at least seen, Kex Choklad. This crispy chocolate wafer is Sweden’s answer to Kit Kat, but with a very Swedish twist. Created by Cloetta, Kex Choklad has been delighting candy lovers for generations and is a true staple in every Swedish candy aisle. A Bite of History – with skis on Launched in the 1950s, Kex Choklad quickly became a favorite thanks to its simple, perfect combo of crunchy wafers and smooth milk chocolate. But what really set it apart was its strong connection to sports, especially winter sports. Back in the day, Cloetta famously sponsored Swedish skiing, and the now-legendary Kex Choklad ski suit, covered in that unmistakable chocolate-bar pattern, became an icon in slopes and ski tracks across Sweden. The message was clear: Kex Choklad = energy, joy, and outdoor fun. That association with skiing, breaks in the snow, and active winters still sticks today. From left: The Swedish Alpi

Planning a birthday party or special event? We’ve got the sweetness covered! Whether you’re hosting a kids’ party, a milestone birthday, a corporate gathering, or simply want to spoil your guests, Dulce Deli is here to make your celebration extra delicious. Because nothing brings joy faster than candy, especially when it’s carefully chosen, beautifully packed, and tailored just for the occasion. Build Your Perfect Candy Bag At Dulce Deli, you can pick from our ready-made blends, each thoughtfully curated with themed flavors and colors or create your own mix from scratch. From party classics to Swedish favorites and international gems, there’s something for every personality and palate. Perfect for Any Occasion Our candy bags are a guaranteed crowd-pleaser for: 🎉 Birthday parties 🧁 Baby showers 🏃‍♂️ Sports teams & tournaments 🏢 Corporate events 🛍️ Goodie bags & goody stations 💌 Customer gifts 🎄 Brunches, picnics & holidays …or simply for surprising friends “just because”! Easy, F

A Dessert That Makes People Smile Have you ever tried making Bubs panna cotta in two layers? If not, this is your sign. This dreamy dessert combines silky, creamy panna cotta with one of Sweden’s most iconic candies, Bubs raspberry & licorice skulls. The result is a dessert that’s playful, nostalgic, and surprisingly elegant. It’s perfect for New Year’s dinner, birthday celebrations, or anytime you want to surprise your guests with something a little extra fun and ultra trendy. Full recipe below: Two-Layer Bubs Panna Cotta Ingredients (4 servings) 2.5 dl whipping cream 1 dl milk Approx. 100 g Bubs raspberry/licorice skulls 2 gelatin sheets Instructions Separate the Bubs skulls into raspberry and licorice. Start with the first flavor. Soak the gelatin sheets in cold water for about 5 minutes. Gently heat the cream and milk in a saucepan (do not let it boil). Add the Bubs candy and stir until completely melted. Remove the saucepan from the heat. Squeeze out the gelatin sheets and stir th

Snow outside, candles flickering, and a cup of something warm in your hands — that’s the unmistakable feeling of Swedish winter. And if there’s one drink that defines the season, it’s glögg — a mulled wine spiced with cinnamon, cloves, and orange peel that fills homes with comfort and joy. At Dulce Deli, we think of glögg as more than a beverage. It’s a hug in a cup, a tradition that brings people together, and one of the sweetest symbols of Scandinavian Christmas. A Toast to the Past The word glögg comes from the Swedish verb glödga, meaning to heat or mull. Its roots go all the way back to the 16th century, when Swedes began heating wine with sugar and spices to stay warm during long winters. By the 1800s, glögg had become a popular Christmas tradition, especially among the upper class. Recipes varied — some used red wine, others added brandy or aquavit — but the essence was always the same: sweet, spiced, and shared. Today, glögg remains one of the most iconic tastes of Swedish holi

Discover the history and irresistible simplicity of Ischoklad, Sweden’s beloved melt-in-your-mouth Christmas chocolate made with coconut oil and cocoa. This is why we love it, how we serve it and why it never goes out of style. A Little Piece of Swedish Christmas Every Swedish holiday table has its stars, saffron buns, pepparkakor and somewhere between the glögg and the candy dish, a little foil cup filled with something shiny, cool, and sweet. Ischoklad. This simple, melt-in-your-mouth treat has been part of Swedish Christmas traditions for generations. It’s one of those candies that feels both elegant and nostalgic. Rich chocolate that literally melts the second it touches your tongue. At Dulce Deli, we think of Ischoklad as a true symbol of Scandinavian simplicity. Minimal ingredients, maximum comfort and that unmistakable Christmas sparkle. A Sweet Tradition Since the 1930s Ischoklad, literally “ice chocolate” first appeared in Sweden in the early 20th century, inspired by German a